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PTC Introduces Creo, Next Generation Design Suite for the CAD Market

PTC introduced their new product 'Creo' on 28th October 2010. Creo is a new family of design software - the next generation design suite for product configuration modeling.


Solve Problems, Unleash Creativity, More Value

creologowide.jpgCreo's foundation is to solve the problems that have plagued companies using CAD software. Their problems are specifically, difficulties with usability, interoperability, technology lock-in, and assembly management.

By removing these frustrations, Creo unlocks potential within any organization by unleashing creativity, facilitating teamwork, increasing efficiency, and ultimately bringing more value.


Missed the Creo Unveiling event? Want to see it again?


Hundreds of customers, industry and media people gathered in Boston for the Project Lightning: Unveiled event. Thousands also joined online from across the globe.



What is Creo?

Creo is PTC’s landmark initiative to redefine CAD and solve the big problems in mechanical CAD, including ease-of-use, interoperability, and assembly management.

In order for collaborative product development to be successful and productive, there must be a mechanism through which product data can be shared between various members of the design team as well as between various design systems. Creo methodologies and apps were created with this mission in mind. “No product development can exist in a vacuum,” says Asa Trainer, director of Product Management at PTC. “We have to be able to make use of information that might be coming from a supplier or from a customer, and those customers or suppliers might be creating data in another CAD system.”


Existing Brands

PTC’s current design software product families and associated modules, extensions and packages are being rebranded in alignment with the functional capabilities provided by each product.

* Pro/ENGINEER® becomes Creo Elements/Pro™
* CoCreate® becomes Creo Elements/Direct™
* ProductView® becomesCreo Elements/View™

Data created in these applications will be fully upwards compatible with the Creo family of products.

To see a full list of the rebranded names click here


Current Pro/ENGINEER and CoCreate Customers:

• Will be guaranteed that their models will be upward compatible with Project Lightning


PTC’s Creo™ will:

• Solve the big unsolved problems in mechanical CAD, including fundamental ease-of-use, interoperability, and assembly management
• Take a fresh new approach to the solutions, building on PTC’s unique assets
• Deliver a scalable, interoperable, open, and easy-to-use set of mechanical design applications
• Provide the right-size solution for each participant in the design process at the right time
• Offer full upwards compatibility with the PTC products our customers are using today (Pro/ENGINEER®, CoCreate®, ProductView®, Windchill®, etc.)


PTC Poll Results

When PTC asked users what their biggest CAD frustrations are, over 3800 people responded. Here are the top results:
• 32% Making changes to a CAD design, especially when built by someone else
• 19% No good way to make productive use of data from multiple CAD systems
• 14% Difficult to create/validate multiple configurations of big, complex products
• 10% Fielding requests from other departments who want a piece of your time
• 9% Training and mentoring new/less savvy users


Unlock Value in Product Development

Taken from an article By Robin Saitz

Think about the awkwardness that even the most up-to-date product developers still endure:

* Incompatible CAD and data management systems. Many manufacturers cobble together product development infrastructure with multiple 2D and 3D CAD systems from different software vendors and various solutions for managing information.
* Islands and silos. One popular solution for, or perhaps cause of, incompatible CAD systems is discrete teams each using software that best serves their needs. You use 2D and a local file system. I’ll use a parametric modeler and a PLM system. While nobody has to deal with anyone else’s funky data, nobody can reuse work from any other team either—another opportunity missed.
* Expensive and disruptive alternatives. Most companies with incompatible data and discrete design teams have already determined that standardizing on one system isn’t worth the cost or the disruption.

As a result, organizations miss out on significant opportunities to get more value from product development. But imagine if you could decrease product costs by using components across multiple products, improve supply chain effectiveness, or make better management decisions with a single view of all the data. More importantly, imagine if you could find a solution that doesn’t over-serve your team or lock you into high maintenance and upgrade fees


A Common Platform, No More Incompatibility Headaches

That’s what Creo is all about. It puts a scalable suite of design apps on a common platform, so everybody still gets an app that’s just the right size for him or her. Plus it works well with other CAD tools. So you get all the benefit of multiple apps (2D, 3D direct, 3D parametric, etc.) without the incompatibility headaches

In short, Creo unlocks value hidden in your product development processes by ensuring all your design tools work together easily.


Download the Project Lightning White Sheet

download this pdfProject Lightning Whitesheet (133 KB)



PTC expects Creo1.0 to be available during mid-year 2011.


Further Info

Visit our new Creo website:


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