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Why does one company consistently succeed with its new products, while another, clearly capable of brilliance, turns out a blockbuster only to follow up with a nonstarter - or two or three?
INTRODUCTION
Chapter 1
WHY YOU NEED A MAP FOR PLM
Chapter 2
IDENTIFYING AND BUILDING GREAT PRODUCTS
Chapter 3
THE VALUE OPPORTUNITIES - ONE BY ONE
Chapter 4
GAUGING YOUR STRENGTHS (AND WEAKNESSES)
Chapter 5
DESTINATION: SUCCESS
