What Is Augmented Reality?
Augmented Reality bridges the digital and physical worlds, empowering innovators and developers to build immersive experiences. Augmented Reality has the capability to transform the way users create, operate and service products in the smart, connected world.
PTC Vuforia Studio
PTC have invested heavily into IoT space, developing industry leading platforms. PTC’s Augmented Reality platform is called Vuforia Studio. Users can create, deploy and utilise powerful augmented reality experiences.
Create AR experiences within the PTC Vuforia Studio. Once published, view AR experiences through smartphones, tablets and wearable devices. Vuforia Studio works on a ‘mashup’ functionality that doesn’t require any coding or programming knowledge.
Check out this quick PTC Vuforia Studio demo
PTC Vuforia Chalk
Rapidly transfer problem-solving guidance and expertise to your equipment operations & service teams with Vuforia Chalk. It’s a powerful and intuitive way for your organization’s experts to effectively communicate real-time assistance to technicians facing complex or unfamiliar challenges.
Vuforia Chalk combines advanced augmented reality (AR) with real-time communications to connect a field technician with an expert so that the expert can see and discuss the situation in the field. The technician and expert draw digital annotations (using one’s finger on the screen) that accurately anchor to physical objects, allowing the expert to guide the technician through a process, step-by-step.
Check out this quick PTC Vuforia Chalk demo
Why Is It important To Have An Augmented Reality Strategy?
It is important to have a AR strategy so you can optimise the potential value from Augmented Reality and aren’t over shadowed by competitor products. AR can drive cost reduction within the operational space of a company, for example a Manufacturing company. However, AR’s interactive functionality is advantageous for all industries and has potential to differentiate between competitors and increase customer satisfaction.
Integrate AR with IoT to gather real time KPI's
Key Use Cases
Sales / Marketing
Utilise Augmented Reality by displaying your products to customers on smartphones, tablets and eyewear. This can improve the sales process and allow the customer to interact with a digital product
Optimise training experiences with the use of Augmented Reality, teaching users in an interactive, enjoyable learning experience. This is ideal for both independent and group training exercises, enforcing companies best practice
Servicing a product can be performed by the end user or a trained professional. Either way, Augmented Reality can improve the user experience and quality of work. Publish AR experiences over the same product to view a step by step sequence in real time
Innovation gives companies the ability to outperform their competitors. PTC Thingworx Studio is a break through Augmented Reality software that makes it easier than ever to create augmented reality experiences, innovating the way your team work
Cross Department Uses
Augmented Reality (AR) can be used throughout a range of departments within a business. For example, AR experiences can aid the sales cycle, on the other hand it can dramatically improve the servicing of a product
Expenditure can be saved in a range of ways. Firstly from an engineering point view, it can reduce the production of expensive prototypes. From a marketing view, it can reduce costs of transporting products to an event or exhibition
Improve Customer Engagement
Whether it is through the sales cycle or from a marketing front, making Augmented Reality accessible to your customer or end user can dramatically improve customer engagement
How Users Can View Augmented Reality
AR & IoT Integration
PTC’s ThingWorx has been developed for integration within PTC’s product suite. PTC ThingWorx Studio is PTC’s augmented reality platform. This allows users to create Augmented Reality experiences.
To the right is an example displaying KPI’s of devices and machinery.
A good example of using PTC ThingWorx to measure KPI's in real time