What Is Augmented Reality?
Augmented Reality bridges the digital and physical worlds, empowering innovators and developers to build immersive experiences. Augmented Reality has the capability to transform the way users create, operate and service products in the smart, connected world.
Vuforia Augmented Reality
PTC have invested heavily into the AR and IoT space, developing industry leading platforms. PTC’s Augmented Reality portfolio is called Vuforia. Vuforia is an industry leading augmented reality engine that PTC has formulated into four seperate products, designed for engineering/industrial applications.
Check out this quick PTC Vuforia Studio demo
Why Is It important To Have An Augmented Reality Strategy?
It is important to have a AR strategy so you can optimise the potential value from Augmented Reality and aren’t over shadowed by competitor products. AR can drive cost reduction within the operational space of a company, for example a Manufacturing company. However, AR’s interactive functionality is advantageous for all industries and has potential to differentiate between competitors and increase customer satisfaction.
Integrate AR with IoT to gather real time KPI's
Key Use Cases
Sales / Marketing
Utilise Augmented Reality by displaying your products to customers on smartphones, tablets and eyewear. This can improve the sales process and allow the customer to interact with a digital product
Optimise training experiences with the use of Augmented Reality, teaching users in an interactive, enjoyable learning experience. This is ideal for both independent and group training exercises, enforcing companies best practice
Servicing a product can be performed by the end user or a trained professional. Either way, Augmented Reality can improve the user experience and quality of work. Publish AR experiences over the same product to view a step by step sequence in real time
Manufacturing Product Assembly
Innovation gives companies the ability to outperform their competitors. PTC Thingworx Studio is a break through Augmented Reality software that makes it easier than ever to create augmented reality experiences, innovating the way your team work
Cross Department Uses
Augmented Reality (AR) can be used throughout a range of departments within a business. For example, AR experiences can aid the sales cycle, on the other hand it can dramatically improve the servicing of a product
Expenditure can be saved in a range of ways. Firstly from an engineering point view, it can reduce the production of expensive prototypes. From a marketing view, it can reduce costs of transporting products to an event or exhibition
Improve Customer Engagement
Whether it is through the sales cycle or from a marketing front, making Augmented Reality accessible to your customer or end user can dramatically improve customer engagement
How Users Can View Augmented Reality
AR & IoT Integration
PTC’s ThingWorx has been developed for integration within PTC’s product suite. PTC ThingWorx Studio is PTC’s augmented reality platform. This allows users to create Augmented Reality experiences.
To the right is an example displaying KPI’s of devices and machinery.
A good example of using PTC ThingWorx to measure KPI's in real time