What Is Augmented Reality?
AR overlays digital information on top of physical objects or environments, so users can “see” both at the same time in the context of each other.
Vuforia Augmented Reality
PTC have invested heavily into the AR and IoT space, developing industry leading platforms. PTC’s Augmented Reality portfolio is called Vuforia. Vuforia is an industry leading augmented reality engine that PTC has formulated into four seperate products, designed for engineering/industrial applications.
Check out this Augmented Reality Demo
Why Is It important To Have An Augmented Reality Strategy?
It is important to have a AR strategy so you can optimise the potential value from Augmented Reality and aren’t over shadowed by competitor products. AR can drive cost reduction within the operational space of a company, for example a Manufacturing company. However, AR’s interactive functionality is advantageous for all industries and has potential to differentiate between competitors and increase customer satisfaction.
Key Use Cases
Sales / Marketing
Technical Training / Knowledge Transfer
Service / Maintenance
Manufacturing Product Assembly
How Users Can View Augmented Reality